We speak with Drew Boyd, global leader in creativity and innovation, guiding teams, businesses and governments to deliver breakthrough results. He is the author of So You Want to be a Professor: How to Land Your Dream Job in Academia; Inside the Box: A Proven System of Creativity for Breakthrough Results; and the Innovation in Practice blog. He is also the host of Innovation Inside the Box podcast. His forthcoming book is Adding Prestige to Your Portfolio: How to Use the Creative Luxury Process to Develop Products Everyone Wants.  He talks not only about how to scale a successful innovation idea, but how to even come up with an idea. Listen in on how Systematic Inventive Thinking (SIT) allows for frameworks and patterns to work from to create a promising innovation idea while simultaneously providing the means to fast track that idea successfully. When in doubt, don’t think outside the box – think inside the box. To learn how and why, join us as we talk through SIT with Drew Boyd. Interested? Check out Drew Boyd’s Innovation Videos: Drew Boyd, Inside the Box Innovation Drew Boyd | Innovation is a Skill Your Employees Can Learn Drew Boyd | A Flowing Pipeline of Innovative Ideas Drew Boyd | Developing an Innovative and Creative Culture. You can follow Drew on LinkedIn and Twitter: @DrewBoyd.There is also an app based on the book Inside the Box by Drew Boyd and Jacob Goldenberg, which explains each of the five techniques (Subtraction, Division, Task Unification, Multiplication, and Attribute Dependency) and enables users to generate creative ideas and innovations: https://www.innovationinpractice.com/innovation_in_practice/2013/10/how-to-use-the-app.html Mentioned in the podcast episode: Understanding Writing Blocks by Keith Hjortshoj, Untold Content’s Innovation Storytelling Training, University of Cincinati: Drew Boyd