How do leading innovators get people to believe, fund, and support their big ideas? Can the power of storytelling fuel a culture of idea-generation? Can storytelling ignite innovation? Join us as we sit down with the nation's top innovators to tell the stories of their innovations. After all, what good is an innovation left untold?
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How do leading innovators get people to believe, fund, and support their big ideas? Can the power of storytelling fuel a culture of idea-generation? Can storytelling ignite innovation? Join us as we sit down with the nation's top innovators to tell the stories of their innovations. After all, what good is an innovation left untold?
Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We speak with Eric Cohen, CEO, Entrepreneur, Speaker, Award-winning Inventor of the Reebok PUMP, Technologist, Mentor, Innovator in Consumer, CPG, and Healthcare. We discuss the issue with an innovation that does not have a story. If your innovation falls flat at first, you craft a compelling innovation story and fight for an innovation that you know has an audience by getting to know how to communicate with that audience. Eric shares how even a successful innovation like Swiffer needs a good innovation story, and how no matter what sector your innovation is in, you too can really connect with your audience.
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Untold Stories of Innovation
How do leading innovators get people to believe, fund, and support their big ideas? Can the power of storytelling fuel a culture of idea-generation? Can storytelling ignite innovation? Join us as we sit down with the nation's top innovators to tell the stories of their innovations. After all, what good is an innovation left untold?
