The way we test digital experiences today is outdated and produces toxic data. Data that alters the products we create and slows us down as designers in learning how to learn about users. The methods mostly used by (usability) testing platforms are delivering almost nothing.

It is time to change this, and I am ready to do my part. To start, I will invite seasoned designers to the conversation, but until then, please consider this the spark that starts a fire.

As designers, we need to become more interested in data, personality traits, business propositions, and context. We need to get out of our bubbles and familiarize ourselves with the tools and methods scientists are using.

We have enough bad examples of abusing the power of those tools and knowledge by now —it is time to reclaim those methods and use them for good.

Two relevant examples (I hope) to give you more context to this conversation: a.Cambridge Analytica - The Power of Big Data and Psychographics b.1Personality tests - 16personalities.com

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