Your host, Andrew Laws discusses the significant licensing agreement between OpenAI and the Financial Times (FT), emphasising the implications this has for the SEO industry and the broader landscape of artificial intelligence. Key Points: 1. The Deal: OpenAI has licensed content from the Financial Times, enabling ChatGPT to provide current information sourced directly from FT articles. This move is significant because it showcases OpenAI's approach to using credible, high-quality sources to enhance the accuracy and reliability of its outputs. 2. Implications for SEO: The integration of FT content into OpenAI's database could change how current events and financial news are interpreted and utilized within SEO strategies. This development suggests a trend towards more dynamic and up-to-date content generation by AI, potentially influencing how SEO professionals approach content creation and optimization. 3. Future of AI and Search Engines: Andrew speculates on the evolving capabilities of AI like ChatGPT, suggesting that the way information is delivered and verified online might soon resemble current search engine results. The potential shift away from traditional search engines like Google towards AI-driven platforms could redefine web search and SEO practices. 4. Best Practices for SEO: Amidst the evolving digital landscape, Andrew emphasizes the importance of maintaining high-quality website standards and ethical SEO practices. He advises on the potential benefits of adopting schema markup to enhance site visibility and usability for search engines. Conclusion: In a rapidly changing digital environment, staying informed and adaptable is crucial. Andrew encourages maintaining excellence in SEO practices regardless of the technological shifts, ensuring readiness for future advancements. More info - https://www.searchenginejournal.com/openai-to-show-content-links-in-response-to-queries/515214/ Please like, share, and subscribe to stay updated with the latest insights and trends in SEO and digital marketing. For more detailed discussions and expert advice, tune in to "The Untitled SEO Podcast."