This episode examines the history and functionality of Google's disavow tool, discussing its initial purpose and its role in current SEO practices. Your host, Andrew Laws, discusses the backdrop of link-buying strategies that led to the development of the disavow tool, which allowed webmasters to disassociate from harmful backlinks. Key Points Discussed: * Background on Link Buying: Learn about the era when buying links was a common SEO strategy, and how it prompted the need for a disavow tool. * Introduction of the Disavow Tool: Explore the reasons why Google introduced the disavow tool and how it helps webmasters clean up their link profiles. * How the Disavow Tool Works: Understand the functionality of the tool within Google Search Console, where users can submit lists of links they prefer to ignore. * Relevance and Effectiveness Today: Analyse the current relevance of the disavow tool, why Google has diminished its prominence, and when it might still be necessary. * Insights from Industry Experts: Listen to commentary from SEO experts and real-world stories about using the disavow tool. Closing Thoughts: The episode concludes with recommendations for SEO practitioners to focus on earning high-quality, organic links and to steer clear of outdated tactics such as link buying. Andrew also invites listeners to share their experiences and views on the disavow tool.