Welcome to this week's edition of "The Filter" where we delve into the pressing topics and helpful guides for the SEO and digital marketing enthusiasts. Here's a quick roundup of the topics discussed in this episode: 1. Crafting Effective Content: The Essential Guide Writing from the heart and knowing your subject are timeless pieces of advice for any writer. This episode explores the importance of creating a content outline to align with Google's helpful content updates. Learn how to structure your articles effectively to improve your rankings. 2. Ad Hijacking: A Growing Concern Google Ads is an invaluable tool for many, but ad hijacking is an issue that can affect anyone, regardless of their advertising budget. We discuss how these sketchy practices can impact your campaigns and what Google is doing to combat them. 3. Big Websites, Big Penalties Google has been active in penalizing major websites for poor user experiences, proving that no one is too big to fail. This segment highlights recent examples of Google's manual actions against sites, reminding us of the importance of maintaining high standards for user experience. Subscribe for More! To get exclusive access to the links and resources mentioned in the podcast, make sure to subscribe at yeseo.io/thefilter Stay informed and enhance your SEO and marketing strategies by following "The Filter".