In today's episode, Jodie Newman joins us from The Business Allotment. We explore the essential role of creativity in SEO and business strategy. Jodie shares her journey from a furniture and product design background to becoming an expert in fostering creative processes within organisations. Find Jodie on Linkedin https://www.linkedin.com/in/jodienewman/ Key Discussion Points: * Creativity as a Business Tool: Jodie discusses how creativity is not just about producing art; it's a strategic tool that can propel business innovation and differentiate companies from their competition. * The Mechanics of Creativity: The conversation dives into how creativity works in the brain and how businesses can systematically foster it to improve problem-solving and idea generation. * Transforming Business Approaches: Jodie highlights her work with large and small businesses, using creative sessions to redefine company strategies and enhance team engagement and ownership of projects. * The Power of Creative Thinking: Andrew Laws and Jodie discuss how rethinking traditional approaches can lead to significant business advantages, exemplified by Jodie's successful reworking of promotional strategies for major clients like Shell. * Practical Tips for Fostering Creativity: Listeners gain valuable insights into practical tools and methods for cultivating creativity within their teams and projects, which is crucial for standing out in competitive industries. Featured Guest: Jodie Newman - Creativity Consultant and Author * Background: Jodie specialises in integrating creative thinking into business strategies. Episode Highlights: * Jodie's Personal Journey: Learn how her educational background influenced her professional path from a design student to a creativity consultant. * Creativity in Unexpected Places: Discover how even industries traditionally seen as non-creative, like SEO, can benefit immensely from creative approaches. * The Impact of Creativity on Business Success: Examples of how creative thinking has transformed company strategies and led to marketing and customer engagement breakthroughs. Closing Thoughts: Creativity isn't just an art; it's a vital business skill. This episode is a must-listen for anyone looking to inject innovative thinking into their business practices, enhancing both personal and organisational growth. Connect with Jodie: For those inspired by this episode, Jodie offers listeners a unique opportunity to receive a creative workout and tool if they connect with her on LinkedIn, mentioning this podcast. https://www.linkedin.com/in/jodienewman/