Ashley Peters is renowned for her huge smile and infectious love of bikes. I consider her one of the most incredible role models for women in leadership in sport and recreation in New Zealand. Since first learning to mountain bike fifteen years ago, she has set up multiple bike organisations in New Zealand, largely focused on helping others achieve independence. Ash is a PMBIA Mountain Bike 2 instructor and an NZOIA level 2 mountain biking assessor. In this episode we chat about the joys of biking and the positive things we’re seeing in the industry, including the development of New Zealand mountain bike qualifications. We discuss gender equality in sport and recreation, including strategies to increase female participation in outdoor recreation activities. We discuss the differences between competition and recreation and how these different styles play into long-term participation.