Meta just dropped something that sounds like a parody headline but is very real: “Vibes,” a short-form video feed where every single piece of content is AI-generated. Think TikTok or Instagram Reels, but instead of humans doing human things, it’s just… algorithmic content all the way down. Here’s what’s wild about this: Meta isn’t even trying to hide what this is. They’re essentially saying “hey, want to scroll through an endless feed of synthetic videos?” It’s like they took the criticism that social media is becoming increasingly artificial and said “hold our beer.” The timing is fascinating (and honestly, a bit tone-deaf). Just as creators are fighting for fair compensation and authentic connection with audiences, Meta launches a platform that cuts humans out entirely. No creator economy, no influencer partnerships, no messy human emotions—just pure, distilled content optimized for engagement metrics. From a technical standpoint, this represents a massive bet on AI content generation being “good enough” for casual consumption. Meta’s clearly banking on the idea that people will scroll through AI-generated dance videos, comedy sketches, and lifestyle content without caring about the human element that traditionally drives social media engagement. But here’s the thing that has me genuinely curious: will it work? We’re about to get the most direct test yet of whether audiences actually crave authentic human content or if they’re happy enough with algorithmically generated entertainment. It’s like Meta is conducting a massive psychology experiment on user behavior. The broader implications are significant. If Vibes succeeds, it could signal a fundamental shift in content consumption—where the source matters less than the dopamine hit. If it flops (which honestly seems more likely), it’ll be a expensive lesson in why human creativity and connection remain irreplaceable. Either way, Meta just handed us the perfect case study for the AI content debate. Instead of wondering “will people consume AI-generated media?”, we’re about to find out exactly how much appetite there is for premium AI slop served on a silver algorithmic platter. Read more from Aisha Malik at TechCrunch Want more than just the daily AI chaos roundup? I write deeper dives and hot takes on my Substack (because apparently I have Thoughts about where this is all heading): https://substack.com/@limitededitionjonathan