Generative AI is reshaping industries, and insurance is no exception. This rapidly evolving technology promises to revolutionize underwriting, claims processing, customer service, and beyond—offering insurers unprecedented efficiency and decision-making power. But how should companies adopt generative AI, and what challenges do they need to address? Recently, during the Unstructured Unlocked podcast, David Moorhead, an information technology executive at Ernst & Young, shared deep insights into generative AI's game-changing role in the insurance industry.