Unspun, is a podcast by Population. Three sustainability experts, Lauren Hill, Danielle Arzaga and Catherine Tedrow unravel what’s holding us back from regeneration and liberation in the fashion and home industries. The world was already at a tipping point when the pandemic hit. Fashion brands cancelled orders, leaving garment workers unpaid. Not long after, the same workers put their lives at risk to make PPE. In the midst of all this, a racial reckoning swept the U.S. triggering the greatest wave of wokewashing the country had ever seen.
It may not seem like it, but these problems are all interconnected. On this podcast we look at the whole system—and the people within it—to discover why and what it will take to create change.
Hosted on Acast. See acast.com/privacy for more information.
Unspun, is a podcast by Population. Three sustainability experts, Lauren Hill, Danielle Arzaga and Catherine Tedrow unravel what’s holding us back from regeneration and liberation in the fashion and home industries. The world was already at a tipping point when the pandemic hit. Fashion brands cancelled orders, leaving garment workers unpaid. Not long after, the same workers put their lives at risk to make PPE. In the midst of all this, a racial reckoning swept the U.S. triggering the greatest wave of wokewashing the country had ever seen.
It may not seem like it, but these problems are all interconnected. On this podcast we look at the whole system—and the people within it—to discover why and what it will take to create change.
Hosted on Acast. See acast.com/privacy for more information.
Performative marketing is what it sounds like: it’s when brands “perform” the role of being sustainable and ethical without backing up their claims with concrete actions. It can take on many different forms, from greenwashing to wokewashing, savior storytelling and tokenization. But what all of these have in common is that they aren’t accurate representations of brands. Lauren, Catherine, and Danielle explain why we need authentic narratives and how we can get there in this week’s episode of Unspun.
Authentic narratives require brands to understand where they’ve been, where they are and where they’re going. To tell authentic narratives, we have to interrogate who has the power to dictate how stories are told, as well as evaluate which stakeholders we are centering, not only in the stories we tell, but also in the audience we tell those stories to.
To join the conversation follow us @wearepopulation or visit our website wearepopulation.com.
Hosted on Acast. See acast.com/privacy for more information.
