From scrap metal to timber, estate planning to freight pooling, this show is a meandering exploration of just how sexy unsexy industries can be. Host Elaine Zelby, investor at SignalFire and eternally curious human being uncovers the stories of niche and esoteric markets understanding the history and looking at the future through the eyes of the pioneering entrepreneurs willing to bring technology and exponential improvements to these often overlooked spaces.
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From scrap metal to timber, estate planning to freight pooling, this show is a meandering exploration of just how sexy unsexy industries can be. Host Elaine Zelby, investor at SignalFire and eternally curious human being uncovers the stories of niche and esoteric markets understanding the history and looking at the future through the eyes of the pioneering entrepreneurs willing to bring technology and exponential improvements to these often overlooked spaces.
In this episode, I interview Roxanne Petraeus, Co-founder and CEO of Ethena, a modern compliance training platform with informative, cringe-free content delivered through innovative methods, that actually works. We discuss her experience spending 5+ years in the US Army, why compliance training has historically sucked, and how Ethena is rethinking the space by focusing on bite-sized, just-in-time training that employees don't hate.
(un)sexy
From scrap metal to timber, estate planning to freight pooling, this show is a meandering exploration of just how sexy unsexy industries can be. Host Elaine Zelby, investor at SignalFire and eternally curious human being uncovers the stories of niche and esoteric markets understanding the history and looking at the future through the eyes of the pioneering entrepreneurs willing to bring technology and exponential improvements to these often overlooked spaces.
