From scrap metal to timber, estate planning to freight pooling, this show is a meandering exploration of just how sexy unsexy industries can be. Host Elaine Zelby, investor at SignalFire and eternally curious human being uncovers the stories of niche and esoteric markets understanding the history and looking at the future through the eyes of the pioneering entrepreneurs willing to bring technology and exponential improvements to these often overlooked spaces.
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From scrap metal to timber, estate planning to freight pooling, this show is a meandering exploration of just how sexy unsexy industries can be. Host Elaine Zelby, investor at SignalFire and eternally curious human being uncovers the stories of niche and esoteric markets understanding the history and looking at the future through the eyes of the pioneering entrepreneurs willing to bring technology and exponential improvements to these often overlooked spaces.
In this episode, I speak with Adam Lawrence, co-founder and CEO of Boom & Bucket, a marketplace that is transforming how $300B of heavy equipment gets traded every year. We discuss how heavy equipment is bought and sold (and transported!) today, the parallels to the used car industry, and why now is the perfect time for this space to start moving online.
(un)sexy
From scrap metal to timber, estate planning to freight pooling, this show is a meandering exploration of just how sexy unsexy industries can be. Host Elaine Zelby, investor at SignalFire and eternally curious human being uncovers the stories of niche and esoteric markets understanding the history and looking at the future through the eyes of the pioneering entrepreneurs willing to bring technology and exponential improvements to these often overlooked spaces.
