Unseen Unknown is a brand and business strategy podcast about the hidden threads that connect even the most distant of cultural concepts. We look at the emerging trends and behaviors that may be pointing to a deeper truth and ask the bigger question, “Why is society moving in this direction, and how can we apply it to business?”
We believe if we can’t see it in our culture, then we can’t know it in the market. From retail and consumerism to politics, gender, identity and values, there are patterns everywhere that illuminate a path forward for brands.
Your hosts, Jasmine Bina and Jean-Louis Rawlence, are brand strategists and futurists that explore these questions every day in their work for companies around the world. We’ll be interviewing thought leaders and domain experts both within brand strategy and outside of it.
Expect to hear from people from all walks of life: artists, scientists, CEOs, journalists, professors, technologists and everyone in between.
If you’re a founder, leader, storyteller or creator, this podcast will compel you to think at a macro level you haven’t considered before.
We also write and publish videos on everything brand strategy. You can see all of that here: https://www.theconceptbureau.com/
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Unseen Unknown is a brand and business strategy podcast about the hidden threads that connect even the most distant of cultural concepts. We look at the emerging trends and behaviors that may be pointing to a deeper truth and ask the bigger question, “Why is society moving in this direction, and how can we apply it to business?”
We believe if we can’t see it in our culture, then we can’t know it in the market. From retail and consumerism to politics, gender, identity and values, there are patterns everywhere that illuminate a path forward for brands.
Your hosts, Jasmine Bina and Jean-Louis Rawlence, are brand strategists and futurists that explore these questions every day in their work for companies around the world. We’ll be interviewing thought leaders and domain experts both within brand strategy and outside of it.
Expect to hear from people from all walks of life: artists, scientists, CEOs, journalists, professors, technologists and everyone in between.
If you’re a founder, leader, storyteller or creator, this podcast will compel you to think at a macro level you haven’t considered before.
We also write and publish videos on everything brand strategy. You can see all of that here: https://www.theconceptbureau.com/
19: Systems In Flux: Birth of the New Spiritual Consumer
Unseen Unknown
44 minutes 50 seconds
3 years ago
19: Systems In Flux: Birth of the New Spiritual Consumer
For the fourth and final episode in our series on Systems In Flux, we’re talking about seemingly new emerging forms of spirituality, and how new spiritual brands are positioning themselves to take advantage of our collective movement towards wanting to be both categorized but at the same time free from conventional binary definitions.
Allegra Hobbs is a journalist who’s explored the phenomenon of the Enneagram. She found that the Enneagram and other categorizing devices like it have also seemingly crossed over into the mainstream because we find ourselves in a perpetual state of isolation and alienation—something Rachel Lo discovered as she developed the dating app Struck, which helps match people based on their astrological signs.
Unseen Unknown
Unseen Unknown is a brand and business strategy podcast about the hidden threads that connect even the most distant of cultural concepts. We look at the emerging trends and behaviors that may be pointing to a deeper truth and ask the bigger question, “Why is society moving in this direction, and how can we apply it to business?”
We believe if we can’t see it in our culture, then we can’t know it in the market. From retail and consumerism to politics, gender, identity and values, there are patterns everywhere that illuminate a path forward for brands.
Your hosts, Jasmine Bina and Jean-Louis Rawlence, are brand strategists and futurists that explore these questions every day in their work for companies around the world. We’ll be interviewing thought leaders and domain experts both within brand strategy and outside of it.
Expect to hear from people from all walks of life: artists, scientists, CEOs, journalists, professors, technologists and everyone in between.
If you’re a founder, leader, storyteller or creator, this podcast will compel you to think at a macro level you haven’t considered before.
We also write and publish videos on everything brand strategy. You can see all of that here: https://www.theconceptbureau.com/
