What do Specsavers, Boost Juice, and Back to the Future have in common? In this episode, Joost sits down with Matt Smolen, founder of Balloon Tree Productions, to explore how storytelling transforms learning into something memorable, emotional, and effective.

From mini-documentaries to Trojan-horsed messages, Matt shares how L&D teams can use narrative, conflict, and creativity to drive engagement and retention. Whether you're designing onboarding or rolling out SOPs, this episode will inspire you to think beyond slides and scripts.

Whether you're an L&D professional or simply curious about innovative learning frameworks, this conversation offers valuable insights and practical tips.If you would like share a framework on the podcast you applied, ⁠⁠⁠⁠please fill out this form⁠⁠⁠⁠, and I will reach out to you.

If you'd like to join a global community of Learning & Development professionals with a bias toward action and connection, ⁠⁠⁠⁠⁠⁠then join us here⁠⁠⁠⁠⁠⁠!