Hatchability has quietly slipped in the United States over the last decade, and the cost shows up everywhere from breeder houses to the balance sheet. In this episode of Unplucked, host Andy Vance talks with industry veteran Doug Ward about why there is no single fix and why the biggest wins often come from getting the basics right. The discussion explores how older hatchery infrastructure, changing genetics, and uneven incubation can cloud what looks like a fertility problem. It also explains why male management matters just as much as hen nutrition, how litter quality and ventilation drive foot health and mating behavior, and where shell quality and egg handling intersect with new, high-throughput collection systems to make or break a hatch. Listeners will come away with a practical checklist for improving results. Focus on feed quality on breeders rather than shaving pennies, keep a rigorous biosecurity program, ventilate for dry litter, invest in hatchery QA and breakouts so teams can manage what they measure, and maintain equipment so it performs to design. The episode also looks ahead at tools that could shift the curve, from precision sorting and pullet uniformity to AI-assisted chick sexing and targeted microbial strategies that support both performance and food safety.   CREDITS Host - Andy VanceProducer - Lyndsey JohnsonAudio Editor & Engineer - Michael Lunt   LEGAL The information provided in this episode of Unplucked is for informational and educational purposes only and should not be considered professional advice. While we discuss scientific research, public health, and industry practices, this podcast does not substitute for advice from qualified industry and scientific professionals. The views expressed in this episode are solely those of the host and guests and do not necessarily reflect the official opinions of The Poultry Science Association, their respective affiliates, or employees.