Mainstream weight science is built upon a plethora of assumptions. We now know that many of these assumptions about human body weight and health are flawed. I'll help you learn how to interpret weight-centric research for yourself, bust myths about body weight and health, and I'll present to you weight neutral research and discuss relevant content (including Health at Every Size, Intuitive Eating, and The Non-Diet Approach). To claim it as professional development see www.UnpackingWeightScience.com.
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Mainstream weight science is built upon a plethora of assumptions. We now know that many of these assumptions about human body weight and health are flawed. I'll help you learn how to interpret weight-centric research for yourself, bust myths about body weight and health, and I'll present to you weight neutral research and discuss relevant content (including Health at Every Size, Intuitive Eating, and The Non-Diet Approach). To claim it as professional development see www.UnpackingWeightScience.com.
Ep 11 Unboxing Wellness Marketing: The Science of Persuasion
Unpacking Weight Science
30 minutes 19 seconds
2 years ago
Ep 11 Unboxing Wellness Marketing: The Science of Persuasion
This episode I take you through some components of the science of human persuasion with ‘unboxing wellness marketing’. As my following on Instagram grew I started getting approached by ‘health and wellness’ brands to spruik their products, and one lot even sent me some samples of their product (apple cider vinegar!) to try – without asking if I wanted them! They came with a lovely letter and some product information, filled to the brim with reasons why their product should be in every home across the country. So I’m going to dissect their arguments for your listening pleasure and highlight the tricks used in wellness-food marketing to persuade us to open our wallets and our mouths for just about anything.
To turn this episode into professional development with a Certificate of Completion, head to the Health Not Diets Pod Course homepage.
For courses, coaching, consulting and community in Size Inclusive Approaches, see www.healthnotdiets.com and www.unpackingweightscience.com
Unpacking Weight Science
Mainstream weight science is built upon a plethora of assumptions. We now know that many of these assumptions about human body weight and health are flawed. I'll help you learn how to interpret weight-centric research for yourself, bust myths about body weight and health, and I'll present to you weight neutral research and discuss relevant content (including Health at Every Size, Intuitive Eating, and The Non-Diet Approach). To claim it as professional development see www.UnpackingWeightScience.com.
