Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
All content for Unpacking the Digital Shelf is the property of Digital Shelf Institute and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
The Future of Shopping: AI, Retail Media and the Rise of Agentic Commerce with Roger Dunn, Global Retail Media Lead at Diageo
Unpacking the Digital Shelf
31 minutes 51 seconds
1 week ago
The Future of Shopping: AI, Retail Media and the Rise of Agentic Commerce with Roger Dunn, Global Retail Media Lead at Diageo
From smart carts to video ads and the rise of agentic shopping, Roger shares the trends brands need to get across now to stay relevant in the future of commerce. And with AI rapidly reshaping how shoppers discover and buy, Roger walks us through three frontiers of AI: inside AI, inside out AI and outside in AI, and what this means for brands showing up on the digital shelf. As a retail media specialist, Roger also shares his perspectives on how retail media differs across regions and how internal teams can best build capability to manage it.
Unpacking the Digital Shelf
Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
