Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
All content for Unpacking the Digital Shelf is the property of Digital Shelf Institute and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
Great Brand and Retailer Collaboration Starts and Ends with the Flywheel, with Brooke Chambers, Director of Growth & Strategy Merchandising at Kroger
Unpacking the Digital Shelf
32 minutes 14 seconds
2 weeks ago
Great Brand and Retailer Collaboration Starts and Ends with the Flywheel, with Brooke Chambers, Director of Growth & Strategy Merchandising at Kroger
A successful collaboration between brands and retailers rely on a shared understanding of the importance of getting the fundamentals right. There is a lot of noise and upheaval in commerce today, but according to Brooke Chambers, Director of Growth & Strategy Merchandising at Kroger, the strongest relationships come when there is a shared understanding of the consumer’s flywheel at that retailer. That fundamental insight becomes the north star for joint business planning, and brings clarity to the drive for growth.
Unpacking the Digital Shelf
Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
