In this episode of Unpack Pricing, Jesse Miller, VP of Product Growth at Kong joins host Scott Woody, CEO and co-founder of Metronome, to discuss the interplay between product-led and sales-led growth. Jesse exposes common misconceptions about product-led growth, and offers insights into the critical role of user experience, product design, and pricing in successful PLG implementations. -- FULL TRANSCRIPT AVAILABLE HERE: https://metronome.com/podcast/unpack-pricing/lessons-on-plg-from-dropbox-postman-and-kong-with-jesse-miller -- FOLLOW ON SOCIAL Scott: https://x.com/l3amm https://www.linkedin.com/in/scott-woody-21677121/ Jesse: https://x.com/jesse_miller https://www.linkedin.com/in/jessejmiller/ -- CHECK OUT Kong:  https://konghq.com/ Metronome: https://metronome.com/ -- TIMESTAMPS: (00:00) Intro (00:45) Jesse Miller's Background & Focus (01:29) Defining Product-Led Growth (02:12) The Evolution of Product-Led Growth (04:06) Should Every B2B Software Company Have PLG? (05:33) PLG in the Future of B2B Software (06:16) Growth Team Structures at Dropbox & Postman (08:30) Skills to Look for in a PLG-Focused PM (10:09) Prioritizing Skill Sets for a PLG Team (12:14) Building Relationships with Other Teams (13:01) Overcoming Friction with a Sales-Led Organization (14:38) Kong's Journey (17:16) PLG as a Lead Generation Tool for Sales (23:57) Different User Personas (25:07) The Challenges of Building PLG on Top of an SLG Motion (29:53) Tactical Tips for Building PLG on Top of SLG (31:24) Every Company Can Have Some PLG (34:19) The Benefits of Easy-to-Access Trials (35:26) Pricing and Packaging (37:53) The Importance of Pricing Transparency (38:35) Techniques for Optimizing the Pricing Experience (41:19) The Most Common Misconception about PLG (42:45) Wrap