The Secrets of the Sports Business with Ishveen Jolly, CEO of Opensponsorship

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Unmuted - The Secret Sauce of Entertainment Insiders - How The Stuff We Love is Made (by Big Karma)

Big Karma

14 episodes

6 days ago

How The Stuff We Love is Made! Unmuted by Big Karma goes behind the scenes of all entertainment industries. We reveal the secret sauce ingredients and backstage stories of influential insiders from the worlds of Sports, Cinema, Gaming, Toys, Music, Creators Economy and more. New episodes are released on Fridays. Support us and join our community through Patreon.com/BigKarma

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The Secrets of the Sports Business with Ishveen Jolly, CEO of Opensponsorship

Unmuted - The Secret Sauce of Entertainment Insiders - How The Stuff We Love is Made (by Big Karma)

1 hour 13 minutes 24 seconds

4 years ago

The Secrets of the Sports Business with Ishveen Jolly, CEO of Opensponsorship

In this first episode of Unmuted - the podcast about how the stuff we love is made - we investigate the locker-room deals of the Sports business, in the great company of Ishveen Jolly, CEO of Opensponsorship, the woman who whispers to the athletes' ears.

Going through Ishveen's 15 years experience in the sports industry, spanning over three continents, we discuss the the ins and outs of sponsorship & endorsement deals with top athletes and household brands, the Olympics & Paralympics in Tokyo, Simone Biles' withdrawal, meeting Kevin Durant in person, flying chickens for KFC at Cricket matches in India and the differences of Sports business in America compared to the rest of the world.

With your Big Karma host: Pascal Clarysse.

To support Big Karma: Patreon.com/BigKarma