In this episode of the Unlocking Value podcast, John Howard speaks with Marcus Eden-Ellis, the founder and chief executive of Bid Perfect, a specialist consultancy that helps organisations compete, persuade, and win. Marcus spent decades in senior sales roles before launching his own firm in 2006. Nearly twenty years later, his team has supported more than 900 companies across the UK, Europe and the US, training their people to sell more effectively and build sustainable growth through better...
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In this episode of the Unlocking Value podcast, John Howard speaks with Marcus Eden-Ellis, the founder and chief executive of Bid Perfect, a specialist consultancy that helps organisations compete, persuade, and win. Marcus spent decades in senior sales roles before launching his own firm in 2006. Nearly twenty years later, his team has supported more than 900 companies across the UK, Europe and the US, training their people to sell more effectively and build sustainable growth through better...
Episode 7: Justin Langford - Watermelon KPIs, Moneyball Thinking and Scaling without External Investment
Unlocking Value
54 minutes
2 months ago
Episode 7: Justin Langford - Watermelon KPIs, Moneyball Thinking and Scaling without External Investment
In this episode, John Howard speaks with Justin Langford, co-founder and CEO of Coeo. Over nearly two decades, Justin has grown the business from a two-person start-up into a consultancy trusted by some of the UK’s largest organisations. Justin shares the key chapters in Coeo’s journey, from proving the model and scaling cautiously at first through to shifting gears and adopting a private-equity style playbook to accelerate growth without external funding. He explains how the firm has b...
Unlocking Value
In this episode of the Unlocking Value podcast, John Howard speaks with Marcus Eden-Ellis, the founder and chief executive of Bid Perfect, a specialist consultancy that helps organisations compete, persuade, and win. Marcus spent decades in senior sales roles before launching his own firm in 2006. Nearly twenty years later, his team has supported more than 900 companies across the UK, Europe and the US, training their people to sell more effectively and build sustainable growth through better...
