From Dumpster Diving to TikTok Domination | Lexi Kaz, You Will Rock Books

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Unlocking Moves

Kurt Wilkin

65 episodes

1 day ago

(WARNING: May offend listeners of boring business podcasts.) Business leaders love to tell their success stories; but reality is complicated! Stumbles, mistakes, & battle scars catapult professional & personal growth. Successful leaders know exactly the pivotal moves that unlocked their true potential. Unlocking Moves features candid conversations with some of the nation's smartest entrepreneurs, so you can identify when & where to make your move. Veteran entrepreneur & best-selling author Kurt Wilkin shares key moments with the unscripted, irreverent approach that fueled his 30-year career.

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From Dumpster Diving to TikTok Domination | Lexi Kaz, You Will Rock Books - Unlocking Moves Ep. 57

Unlocking Moves

49 minutes 14 seconds

2 months ago

From Dumpster Diving to TikTok Domination | Lexi Kaz, You Will Rock Books - Unlocking Moves Ep. 57

She sells 15,000 Books a Month?!? And she's only 23?!? Tune in for Lexi Kaz’s Blueprint

This week on Unlocking Moves, host Kurt Wilkin sits down with Lexi Kaz, the 23-year-old powerhouse behind You Will Rock books.

Lexi’s journey hasn't followed the typical playbook. At the height of the pandemic, she walked away from her dream of playing professional soccer (not to mention a Division I soccer scholarship) to spend a gap year farming and camping across Hawaii. Looking for her next move, she signed up for a $100 online course that introduced her to Amazon’s Kindle Direct Publishing model. She wrote her first book - "You Will Rock as a Dad" - to fill a gap in the market. When that book took off, she knew she had identified a repeatable system—and today, she’s published over a dozen giftable guides that actually help families.

We cover how Lexi scaled from one book to 15,000 copies a month through relentless research, customer feedback, and a creator-led growth engine. She breaks down the power of TikTok Shop, why micro-creators often outperform big influencers, and how she now works with 5,000 affiliates. Plus, we get into mindset, dealing with copycats, and the reminder she leans on when outcomes fall short: “Success comes from within.”

If you’re weighing a pivot, launching your first product, or chasing your next growth lever, Lexi’s story is a blueprint for building with grit, feedback, and community.

About Lexi Kaz - Lexi is a publisher, marketer, and founder of You Will Rock books. She has authored or published 18 titles, including several bestsellers, and built a fast-growing creator affiliate network across TikTok and Amazon.

About Kurt Wilkin - Kurt is a connector - of dots, ideas, and people. For over 30 years, he has advised high-growth companies, starting his career with Ernst & Young, and today in his roles as chairman of HireBetter and managing partner of Bee Cave Capital. He's a serial entrepreneur with multiple successful exits and has helped hundreds of entrepreneurs and CEOs build their companies.

🎧 Listen now:

Apple Podcasts: https://podcasts.apple.com/us/podcast/unlocking-moves

Spotify: https://podcasters.spotify.com/pod/show/unlockingmoves#UnlockingMoves

#HireBetter #SelfPublishing #KDP #TikTokShop #AffiliateMarketing #WomenInBusiness #Entrepreneurship #CreatorEconomy