Bryan Clayton turned a teenage chore into a successful business and then into a second. GreenPal enables consumers to “press a button for lawn care and move on”. Building both companies to multiple eight-figures without external funding, Bryan’s experience demonstrates that the role of a successful founder is that of capital allocator and consistently focusing in the right places. Delight the customer, fix what needs it, and become a competent generalist - place talented people in every role and know enough to be able to speak effectively with them about the business.