Please visit https://thebookvoice.com/podcasts/1/audiobook/465849 to listen full audiobooks. Title: Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web Author: Brian Solis, Ashton Kutcher Narrator: Tom Zingarelli Format: Unabridged Audiobook Length: 12 hours 50 minutes Release date: July 20, 2020 Genres: Business & Career Development Publisher's Summary: Engage thoroughly examines the social media landscape and how to effectively use it in business - one network and one tool at a time. The guide for branding your business in the era of the Social Web, this book leads readers through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. Both small businesses and Fortune 500 companies will increase visibility over their competition, build communities of loyal brand enthusiasts, and ultimately increase profits.Readers will walk away with everything they need to know about: Which social networks they should participate in and why How to come up with effective ideas based on the proven examples of other peers and companies Establishing a supportive ecosystem for these new activities Building a brand and communities in each network Increasing revenue and inspiring action based on goals Defining and measuring ROI and adapting it to existing benchmarks and metrics, while defining new methods for measuring success over time Creating new opportunities and marketing programs using lessons learned in social media