Welcome to RETISIO’s Unlock Digital Commerce Podcast, a show where we explore the latest trends in technology within the fast-moving world of digital commerce.
In this episode, we dive deep into the significance and future potential of cryptocurrencies in eCommerce, and how they have the power to revolutionize the way retailers and brands engage with their customers.
Our guest, Iri Zohar, CEO of Bring, a leading FinTech and crypto company, joins us to discuss an innovative concept called Lock to Pay, which enables retailers to seamlessly engage with crypto-based eCommerce. By leveraging the concept of staking, Iri explains how retailers and brands can benefit from this method, which replaces traditional proof-of-work models with validators and generates income for users who lock their crypto.
As the eCommerce space grapples with the volatility of cryptocurrencies, Iri addresses concerns around stability and offers strategies to mitigate risks associated with price fluctuations. Moreover, he elaborates on Bring’s pioneering solutions that facilitate seamless integration and acceptance of crypto payments for retailers and brands.
Throughout the conversation, we uncover the current landscape of crypto adoption in eCommerce, discussing the challenges and barriers that need to be overcome for widespread acceptance and usage of cryptocurrencies. With over 400 million crypto users worldwide, this untapped market presents tremendous opportunities for retailers to tap into a new customer base.
Looking ahead, we explore the future of crypto in the eCommerce industry. Iri envisions a strong collaboration between retailers and web3 players, highlighting the potential for massive growth in this untapped market. By bridging the gap between crypto platforms and retailers, Bring aims to help retailers can attract crypto holders, while users can easily access a wide range of offerings without spending their crypto assets.
Join us in this thought-provoking discussion as we unlock the transformative potential of crypto in eCommerce, revolutionizing customer experiences and driving growth for retailers and brands.
You can view the show notes and transcript at https://www.retisio.com/unlocking-the-future-of-crypto-in-ecommerce-revolutionizing-customer-engagement-and-retail-growth/.