Jamf’s Cloud GTM Playbook: From CAC to Lifetime Value Optimization

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/d0/96/bd/d096bdde-234b-ba4a-2890-1634157d1bff/mza_5848520115443626487.jpg/600x600bb.jpg

Unlock Cloud Go-to-Market

Tackle.io

21 episodes

5 months ago

How do I implement my go-to-market strategy with my Cloud Partners? How do I get buy-in from my executives, sales team, and others in my organization? How can I get the right attention from the Cloud Providers? Questions like these, and many more, arise when you’re trying to build relationships with the Cloud Providers and accelerate your revenue journey through the cloud. Welcome to ‘Unlock Cloud Go-to-Market,’ the series where hosts Erin Figer and Patrick Riley share the essential stages of the Cloud GTM maturity model to start, optimize, and grow your company’s revenue through the cloud. They’ve helped countless ISVs tackle the ins and outs of their Cloud GTM motion, and in each episode, they're sharing those success stories from the people who have put them into place. Because ultimately, this way of thinking is the future. And the future is now.

All content for Unlock Cloud Go-to-Market is the property of Tackle.io and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Technology,

Business

Jamf’s Cloud GTM Playbook: From CAC to Lifetime Value Optimization

Unlock Cloud Go-to-Market

43 minutes

9 months ago

Jamf’s Cloud GTM Playbook: From CAC to Lifetime Value Optimization

“Understand where your strengths are. Build through that customer base, and take your time to learn one marketplace before you tackle two or three.” - Matt Arsenault, VP of Corporate Development & Strategic Alliances for Jamf.

Cloud marketplaces are strategic levers for finance leaders looking to optimize revenue streams, reduce risk, and improve operational efficiency.

In this episode, host Patrick Riley sits down with Matt Arsenault and John Eisele from Jamf to discuss their journey of leveraging AWS and Azure marketplaces to drive growth and efficiency. From tailoring strategies to match customer segments to mitigating collections risks through marketplace reliability, Matt and John share how Jamf has optimized its cloud go-to-market approach for sustained ARR growth.

Listen as they break down the operational lessons, financial metrics, and strategic insights behind building a successful cloud go-to-market approach.

In this episode, you’ll learn:

Why the cloud marketplaces should matter for finance leaders.
How marketplaces can reduce customer acquisition costs while expanding lifetime value.
Why differentiating strategies for AWS and Azure allowed Jamf to expand into new customer segments and drive ARR growth.
What operational practices, like building internal champions, ensure seamless marketplace adoption and long-term ROI.

Resources:
Connect with Matt on LinkedIn: https://www.linkedin.com/in/marsenault/
Connect with John on LinkedIn: https://www.linkedin.com/in/jeisele/
Learn more about Tackle: https://tackle.io

Timestamps:
(00:00) Customer acquisition costs and marketplace strategies

(03:29) Why Marketplace? Exploring ROI and deal velocity

(06:36) Investments in multi-cloud strategies and marketplace fees

(08:08) Growth ARR and gross renewal rate as key metrics

(10:16) Challenges with new logo capture and cost efficiencies

(13:09) Mitigating collections risks through marketplace payment reliability

(15:24) Tailoring AWS and Azure strategies for customer segmentation

(19:17) Key differences between AWS, Azure, and Google customer bases

(21:40) Building internal alignment to support marketplace initiatives

(23:43) Leveraging Tackle’s tools to enable successful marketplace motion

(28:07) Operational lessons: Building champions across finance and legal teams

(30:58) Adapting to marketplace evolution and global scaling opportunities