In this episode, we dive into the high-stakes world of entrepreneurship with David Protein Bar founders Peter Rahal and Zach Ranen. After Peter's groundbreaking success in building and selling RXBar for $600 million, he joins forces with Zach—an innovator with a knack for low-carb delights—to redefine the protein bar market. We explore their journeys from startup struggles to multi-million-dollar successes and uncover how they're planning to disrupt an industry ripe for innovation. Join us as we discuss the challenges, strategies, and visionary thinking behind crafting a bar that delivers 28 grams of protein in just 150 calories with zero sugar. Whether you're an entrepreneur, a nutrition enthusiast, or simply curious about the future of healthy snacking, this conversation is packed with insights on scaling businesses, seizing market opportunities, and turning bold ideas into industry dominance.