I remember this quote saying: Good Communication is the bridge between confusion and clarity.

But what does it mean - a good communication, especially if you are a business owner and communicate as a company? 

On today's episode I talk to Brand Communication Strategist for business clients Anita Eglīte. 

She helps companies to find their brand voice, set communication standards and strategize internal and external communication.

Anita shared her way to become the communication expert, how she had to get rid of perfectionism (partly) and how we as humans connect better with brands that have a personality.

Catch up with her on Instagram @Anita_Brand_Language  
YouTube @Anita_On_Brand_Language