In this episode of Unique Genius, Thinkific CEO Greg Smith engages with Taylor Loren, a seasoned brand marketer and creator, to explore her dynamic career trajectory. Taylor shares her experiences from leading social media strategy at Later, a prominent social media scheduling platform, to working with brands like Hootsuite, Shopify, and Girlboss. As a former Director of Content Marketing, she has helped shape the digital marketing strategies of major tech companies and entrepreneurs alike. Taylor discusses her journey from corporate roles to establishing her own consultancy focused on brand marketing and content strategy. She delves into the challenges and triumphs of transitioning from a high-profile career to entrepreneurship, offering valuable advice on building a personal brand, developing effective content strategies, and leveraging social media for business growth. Listeners will gain practical insights into the evolving digital marketing landscape and learn how to apply these strategies to their own ventures.