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Unique Genius: The Business of Creators
Thinkific
14 episodes
3 days ago
Learn from your peers about how to run and scale a sustainable creator educator business. Every two weeks, you’ll get actionable insights from the world’s top creator educators as they share what’s worked, what’s failed, and what they’re focused on for the future. Join Thinkific CEO Greg Smith as he asks these high-performing entrepreneurs like Jon Youshaei, Ellie Diop, and XayLi Barclay and asks them the tough questions: “What makes a strong creator business? How do you define your purpose? Should you let your values guide you or should you follow the data?” Listen in as they share intimate stories about their own successes and failures, setbacks and celebrations, to help you unlock your own Unique Genius.
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Entrepreneurship
Business
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All content for Unique Genius: The Business of Creators is the property of Thinkific and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Learn from your peers about how to run and scale a sustainable creator educator business. Every two weeks, you’ll get actionable insights from the world’s top creator educators as they share what’s worked, what’s failed, and what they’re focused on for the future. Join Thinkific CEO Greg Smith as he asks these high-performing entrepreneurs like Jon Youshaei, Ellie Diop, and XayLi Barclay and asks them the tough questions: “What makes a strong creator business? How do you define your purpose? Should you let your values guide you or should you follow the data?” Listen in as they share intimate stories about their own successes and failures, setbacks and celebrations, to help you unlock your own Unique Genius.
Show more...
Entrepreneurship
Business
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How to Identify Your “Offering” with Diandra Marizet Esparza
Unique Genius: The Business of Creators
52 minutes 45 seconds
1 year ago
How to Identify Your “Offering” with Diandra Marizet Esparza

Poet. Public speaker. Writer. Entrepreneur. Diandra Marizet Esparza wears a lot of hats. But it’s her work as a globally-recognized leader in the environmental movement that’s truly inspiring. As the co-founder of Intersectional Environmentalist, a non-profit climate justice collective, Diandra has helped cement culture, art, and storytelling as powerful tools for environmental advocacy.


In this episode, Diandra discusses everything from the origins of intersectionality (0:55) to examples of intersectional environmentalism (4:18) and its role as a form of social accountability (8:25). She also shares her journey from the fashion industry to the environmental space (14:55), her core values in building her organization (22:10), and how she’s shepherded it through many changing business models (27:35). But it’s her thoughts on reframing products as offerings (36:28) that may resonate most strongly with entrepreneurs and creator educators, along with her advice about identifying your own “offering” and turning it into something that can benefit others (37:23)


Press play to tap into the Unique Genius of Diandra Marziet Esparza.

Unique Genius: The Business of Creators
Learn from your peers about how to run and scale a sustainable creator educator business. Every two weeks, you’ll get actionable insights from the world’s top creator educators as they share what’s worked, what’s failed, and what they’re focused on for the future. Join Thinkific CEO Greg Smith as he asks these high-performing entrepreneurs like Jon Youshaei, Ellie Diop, and XayLi Barclay and asks them the tough questions: “What makes a strong creator business? How do you define your purpose? Should you let your values guide you or should you follow the data?” Listen in as they share intimate stories about their own successes and failures, setbacks and celebrations, to help you unlock your own Unique Genius.