How do you define “failure”? It’s a fraught term for anyone in business and entrepreneurship — but it’s an even bigger bogeyman in the creator-educator space. So why not reframe your failures as learning opportunities or springboards to future success? That’s exactly what multi-hyphenate entrepreneur, self-proclaimed queen of pivots, and former marketing exec turned creative leadership coach Tori Lazar has done. 

As the founder of coaching studio How to Fuck Up Well, Tori dives into her mission to destigmatize failure (19:58). She also discusses the importance of trial and error (5:26) and why even coaches need coaching sometimes (10:31). Other topics include: how to monetize what you’re really good at (15:15), leveraging existing networks for success (17:50), and why it’s critical to pay yourself first (27:10). 

Finally, Tori talks about her own biggest failure — which she calls the hardest experience she’s ever been through — and the lessons she learned from it (35:55).

Press play to tap into the Unique Genius of Tori Lazar.