Imagine turning an award-winning career in conventional media into a thriving social media empire. That’s exactly what Jessica Chen has done. After picking up an Emmy for her work as a TV news reporter, Jessica pivoted to the creator-educator space, becoming a “LinkedIn superstar” and reaching an audience of more than 2 million people around the world through her communications coaching company, Soulcast Media.

On this episode, Jessica shares her decision to leave her stable and successful career to launch a business around communications coaching (7:10), intentionally using Linkedin to grow an audience (2:48), her decision to keep her business small and intimate (15:05), which key trait she looks for in hiring (15:45), how she divides her time during the day (24:30), and much more. She also speaks abouts the experience of writing and publishing her first book (16:35), which is coming out this year.

Press play to tap into the Unique Genius of Jessica Chen.