In Season 2, Episode 6 Simon talks to Nick Wheeler. Nick Wheeler first had the idea for Charles Tyrwhitt shirts - to make the best shirts, using only the finest materials, at great value, with unbeatable service - whilst studying Geography at Bristol University in 1986;. He used his middle names - Charles Tyrwhitt – more anonymous (and better sounding!) than “Nick Wheeler shirts” The first brochure was a one-page leaflet with 8 shirts and 8 ties. The product range has developed from just shirts and ties to suits, shoes and a full casual offering. Today the business is a multi-channel retailer and a leading British brand. The company grew rapidly to sales of £220M in 2018, but then hit Covid… Charles Tyrwhitt’s mission today remains true to Nick’s founding principles - to provide quality and value, and to deliver them to the customer with unrivalled customer service. Nick is also a non-executive director of The White Company. He is married to Chrissie Rucker, founder of the White Company. They have four children and live in Oxfordshire. Nick was awarded an OBE for services for retail in December 2017.