You’re the best in your industry, but your marketing? A little too buttoned-up to pull people in. You can’t figure out how to cut through the noise, and meanwhile, the flashier brands are winning. They know how to trigger emotion, while you’re focused on giving value, showing your expertise, and doing everything “by the book.” The problem? It’s making people pass you by. This episode isn’t for influencers or hype-driven marketers. It’s for the experts and founders who’d rather perfect t...
All content for Unicorn Messaging is the property of Lucy Bedewi and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
You’re the best in your industry, but your marketing? A little too buttoned-up to pull people in. You can’t figure out how to cut through the noise, and meanwhile, the flashier brands are winning. They know how to trigger emotion, while you’re focused on giving value, showing your expertise, and doing everything “by the book.” The problem? It’s making people pass you by. This episode isn’t for influencers or hype-driven marketers. It’s for the experts and founders who’d rather perfect t...
27: How to get out of the Bestie Zone and into the Buyer Zone in your messaging
Unicorn Messaging
18 minutes
2 months ago
27: How to get out of the Bestie Zone and into the Buyer Zone in your messaging
Who else is tired of getting friend-zoned in business? People see your brand, they love your vibe, they eat up your content—but they’re not hiring you. They feel seen, but not moved. They’re not fully confident that your brand is the one that can solve their problem or deliver the transformation they’re craving. They think you’re fun, relatable, even inspiring… but that missing piece—the sales piece, the activation piece—is what’s keeping them from actually investing in you. So what are we go...
Unicorn Messaging
You’re the best in your industry, but your marketing? A little too buttoned-up to pull people in. You can’t figure out how to cut through the noise, and meanwhile, the flashier brands are winning. They know how to trigger emotion, while you’re focused on giving value, showing your expertise, and doing everything “by the book.” The problem? It’s making people pass you by. This episode isn’t for influencers or hype-driven marketers. It’s for the experts and founders who’d rather perfect t...
