You’re the best in your industry, but your marketing? A little too buttoned-up to pull people in. You can’t figure out how to cut through the noise, and meanwhile, the flashier brands are winning. They know how to trigger emotion, while you’re focused on giving value, showing your expertise, and doing everything “by the book.” The problem? It’s making people pass you by. This episode isn’t for influencers or hype-driven marketers. It’s for the experts and founders who’d rather perfect t...
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You’re the best in your industry, but your marketing? A little too buttoned-up to pull people in. You can’t figure out how to cut through the noise, and meanwhile, the flashier brands are winning. They know how to trigger emotion, while you’re focused on giving value, showing your expertise, and doing everything “by the book.” The problem? It’s making people pass you by. This episode isn’t for influencers or hype-driven marketers. It’s for the experts and founders who’d rather perfect t...
20: The messaging mistake I confused for my best move ever
Unicorn Messaging
18 minutes
6 months ago
20: The messaging mistake I confused for my best move ever
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Unicorn Messaging
You’re the best in your industry, but your marketing? A little too buttoned-up to pull people in. You can’t figure out how to cut through the noise, and meanwhile, the flashier brands are winning. They know how to trigger emotion, while you’re focused on giving value, showing your expertise, and doing everything “by the book.” The problem? It’s making people pass you by. This episode isn’t for influencers or hype-driven marketers. It’s for the experts and founders who’d rather perfect t...
