In this episode of Marketing Unicorns, Kristen Bryant Smith, VP of Marketing at Help Scout, shares her experiences in leading a remote marketing team for a customer support software company. Kristen discusses Help Scout’s customer-centric approach, the importance of maintaining a strong culture in remote teams, and how her team fosters innovation while delivering a seamless customer experience. Key Topics Discussed: - Help Scout’s customer-centric marketing approach in a remote-first environment. - Building a strong, unified culture across a fully remote marketing team. - Aligning marketing efforts with customer success to enhance overall brand value. - The importance of collaboration between marketing and customer support teams. - Strategies for maintaining productivity and creativity in a distributed team. - Challenges in managing cross-functional teams remotely and how to overcome them. - Fostering innovation within a customer-first mindset in remote marketing operations. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co