In this episode of Marketing Unicorns, Micha Hershman, Chief Marketing Officer of JumpCloud, shares his experiences in leading a fully remote marketing team for a global IT management platform. Micah discusses JumpCloud’s approach to remote work, strategies for fostering creativity and trust in a distributed team, and his views on current marketing trends. Key Topics Discussed: - JumpCloud’s marketing team structure, including the integration of SDRs into the marketing department - Strategies for driving creativity and collaboration in a remote environment - Building trust and fostering human connections in virtual teams - The importance of Service Level Agreements (SLAs) between marketing and sales - Adapting marketing strategies to different business cycles and market conditions - The role of AI in B2B marketing and its current impact - Account-based marketing: reality vs. hype Actionable Takeaways for Remote Marketing Leaders: - Be intentional about meeting types to drive creativity (fact-sharing, brainstorming, decision-making) - Prioritize human connection and small talk in one-on-ones to build trust - Implement a culture of feedback, starting with low-stakes feedback - Use the ”do, try, consider” feedback model to guide team members - Create detailed SLAs between marketing and sales to improve collaboration and accountability // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co