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S1 E1: Empathetic Leadership: The Key to Managing a Thriving Marketing Team (Gino Palozzi, CMO at DailyPay)
Unicorn Marketers
32 minutes 24 seconds
1 year ago
S1 E1: Empathetic Leadership: The Key to Managing a Thriving Marketing Team (Gino Palozzi, CMO at DailyPay)
In this episode of Marketing Unicorns, Gino Palozzi, Chief Marketing Officer at DailyPay, shares his experiences and strategies for successfully leading a hybrid marketing team. Gino discusses the evolution of marketing, the importance of empathetic leadership, and how to effectively manage remote and in-office talent.
Key Topics Discussed:
- The shift in marketing from an art to a science, driven by data and technology
- The importance of empathetic leadership and understanding individual team members’ needs and motivations
- Strategies for building and managing a hybrid marketing team
- Criteria for determining which roles are suitable for remote work
- Sourcing and attracting talent for a hybrid work environment
- Setting expectations and boundaries for remote team members to prevent burnout
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