Welcome to another episode of Unicorn Builders. In today’s episode, we’re speaking with Oren Kaniel, CEO & Co-Founder of AppsFlyer, a mobile attribution and marketing analytics platform that has raised over $300 Million in funding. Here are the most interesting points from our conversation: - Inception of AppsFlyer: Oren shared how his first experience with an iPhone in 2011 led him to realize the potential of mobile technology, sparking the idea behind AppsFlyer. - Early Days and Challenges: He discussed the early challenges of convincing people about the growth potential of mobile, especially in a market still dominated by desktop and Blackberry users. - Focus on Data Privacy: From the beginning, AppsFlyer was built with a strong emphasis on data privacy, which Oren recognized as a critical need for the future of mobile marketing. - Bootstrapping Before Funding: Oren mentioned how the company was bootstrapped for its first few years, which instilled a strong discipline in the team and shaped the company’s culture. - Navigating Fundraising: The fundraising journey wasn’t straightforward. Oren shared key insights into how they strategically positioned AppsFlyer to attract significant venture capital investment. - Building a Global Presence: Oren emphasized the importance of thinking globally from day one, highlighting how AppsFlyer expanded its operations to over 20 offices worldwide, ensuring a strong local presence in key markets. ​​ // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co