Unicorn Bakery - For the World's Most Ambitious Founders & Teams
Fabian Tausch
75 episodes
4 months ago
Welcome to Unicorn Bakery: The podcast for the most ambitious founders & teams. Learn the tactics and lessons learned from the world's best founders and their teams to find out what it takes to start your startup, successfully scale, or support a founder turning their vision into reality. Unicorn Bakery is the founder's podcast about the essential questions and topics when starting a startup. We interview founders to cover every phase of the startup process, from idea generation and strategy to technical, legal, and financial issues.
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Welcome to Unicorn Bakery: The podcast for the most ambitious founders & teams. Learn the tactics and lessons learned from the world's best founders and their teams to find out what it takes to start your startup, successfully scale, or support a founder turning their vision into reality. Unicorn Bakery is the founder's podcast about the essential questions and topics when starting a startup. We interview founders to cover every phase of the startup process, from idea generation and strategy to technical, legal, and financial issues.
Vanta CRO on building a $100M+ ARR Revenue Engine – and how you can do, too | Predictable Sales Engine | Hiring Sales Talent | Selling to SMBs with Vanta CRO Stevie Case
Unicorn Bakery - For the World's Most Ambitious Founders & Teams
1 hour 23 minutes
7 months ago
Vanta CRO on building a $100M+ ARR Revenue Engine – and how you can do, too | Predictable Sales Engine | Hiring Sales Talent | Selling to SMBs with Vanta CRO Stevie Case
Stevie Case, CRO at Vanta, explains how the company surpassed $100 million in ARR in just five years by building a predictable and scalable revenue engine. From founder-led sales to structuring a global sales organization, Stevie shares actionable insights for designing a repeatable go-to-market strategy and scaling effectively.
She breaks down the importance of discovery, identifying customer pain points, and building trust, along with tips on hiring and incentivizing your first sales team.
What You’ll Learn in This Episode
Key Elements of a Predictable Revenue Engine
Why discovery is the most critical skill for founders and sales teams
How to define and scale repeatable metrics for predictable revenue
Scaling a Sales Organization
When and how to hire your first sales reps
The importance of proper incentives and avoiding common hiring mistakes
Building Repeatable Sales Processes
How Vanta scaled from a single lead source to multiple diversified revenue streams
Using frameworks like MedPIC to identify and quantify customer pain points
Managing Revenue Growth
How to balance short-term wins with long-term scalability
The importance of focusing on a single channel or ICP before diversifying
ALL ABOUT UNICORN BAKERY:
https://zez.am/unicornbakery
Where to find Stevie:
LinkedIn: https://www.linkedin.com/in/steviecase/
Website: https://www.vanta.com/
Join our Founder Tactics Newsletter:
2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach:
https://www.tactics.unicornbakery.de/
Chapter:
(00:00:00) Similarities between Building a revenue engine & gaming
(00:05:38) How to: Scaling after product market fit
(00:15:29) First signals of a buyer-to-be
(00:21:17) Mutual Sales Plan at Vanta
(00:27:34) How to handle too small budgets & approach the follow-up
(00:38:22) Setting boundaries vs. making everything happen
(00:42:46) What makes a great case study?
(00:44:45) What is a predictable revenue engine?
(00:48:17) Never change a winning team? How long do I pursue my first lead-channel?
(00:52:07) From what time is a revenue engine relevant?
(00:55:04) How to avoid the overkill
(00:58:06) The first metrics to start with
(01:02:50) How to define a ramp-up-period
(01:09:53) Behind the scenes of Vanta
(01:18:49) The final advice for your revenue-engine
Unicorn Bakery - For the World's Most Ambitious Founders & Teams
Welcome to Unicorn Bakery: The podcast for the most ambitious founders & teams. Learn the tactics and lessons learned from the world's best founders and their teams to find out what it takes to start your startup, successfully scale, or support a founder turning their vision into reality. Unicorn Bakery is the founder's podcast about the essential questions and topics when starting a startup. We interview founders to cover every phase of the startup process, from idea generation and strategy to technical, legal, and financial issues.
