
Kritika Rathi is the Co-Founder & Chief Content Strategist of One Four Seven a company that delivers creative solutions through strong consumer insights with its headquarters in Delhi.
In the last few years, they have worked with over 150 brands out of which 60 have been startups and 20 of those are now unicorns!
In this epsiode, Kritika shares:
- How she finds mentorship in books & podcasts
- The role of AI in the future of content creation
- Metrics her company is obsessed about