52. Deepfakes Are Coming for Your Business: Here’s How to Fight Back with Ilke Demir

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UnHacked - Cybersecurity Made Simple for Small Businesses

Phoenix IT Advisors

70 episodes

1 week ago

When Russian hackers break into your business’s computers, what will they find and how much will it cost you? How long will it take you to recover? Can you recover? Here’s the sad truth: 97% of breaches could have been prevented with basic security measures; but once you’ve been hit… you can never get UnHacked! UnHacked is a weekly cybersecurity podcast for SMB business owners and leaders that helps them sort through the overwhelming security costs and recommendations, and focus on the best practices that give the highest ROI.

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Technology

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Entrepreneurship

52. Deepfakes Are Coming for Your Business: Here’s How to Fight Back with Ilke Demir

UnHacked - Cybersecurity Made Simple for Small Businesses

52 minutes

5 months ago

52. Deepfakes Are Coming for Your Business: Here’s How to Fight Back with Ilke Demir

In this episode, hosts Justin Shelley and Mario Zaki welcome Dr. Ilkay Damir, a deep fake detection expert who developed FakeCatcher at Intel. Dr. Damir explains how deepfakes threaten businesses through financial scams, political misinformation, and reputation damage. She discusses her groundbreaking technology that detects fake videos by analyzing blood flow signals in faces with 96% accuracy. The conversation covers practical protection strategies for business owners, including using the Content Provenance and Authenticity (C2PA) standard and protective technologies like "My Art My Choice" that prevent AI from successfully replicating content. Dr. Damir's message: we're not doomed - businesses can protect their digital identity by being proactive and leveraging emerging authentication technologies.