Today, I speak with Zach Lawless, founder of Good Goods, a bottle return program where you bring back your empty wine bottles to participating wine stores in exchange for credits towards future wine purchases. A bottle of wine’s biggest carbon footprint is the manufacturing of the glass bottle. In the Good Goods program, the bottles are reused instead of recycled--recycling a bottle saves 7% in carbon emissions whereas reusing a bottle saves 52%. Zach and I talk about his market research with the glass milk bottle reuse programs, how the Crying Indian Campaign helped people recycle more, and how the current situation with recycling is not as good as it should be. Instagram: @_thegoodgoods.co_ Website: thegoodgoods.co