Putting the Fun in the Marketing Funnel — Compelling Content for Every Stage with Amanda Natividad

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Ungated Conversations

Landbot

40 episodes

9 months ago

You're listening to Ungated Conversations.

This is a show for revenue leaders who want to generate high quality leads, close more deals and retain customers — all at a lower cost.

We'll talk about how you can do just that by delivering conversational experiences at scale with the help of AI.

If you're looking to elevate your interactions with leads and customers by turning every day conversations into revenue-driving outcomes, the real life experiences and insights you're about to hear will surely help you excel in your journey.

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Putting the Fun in the Marketing Funnel — Compelling Content for Every Stage with Amanda Natividad

Ungated Conversations

36 minutes

3 years ago

Putting the Fun in the Marketing Funnel — Compelling Content for Every Stage with Amanda Natividad

Content is one of the most discussed strategies in B2B digital marketing. Despite how hard it is to trace its connection to revenue, the topic stays hot. After all, when done right, it performs marketing miracles and makes the stuff of legends for future generations.

How do you get it right, though?

Most importantly, why do most brands miss the mark?

In the last episode of season one of Ungated Marketing, Fernando interviews Amanda Natividad, VP of Marketing at SparkToro, with a storied and very successful career in content marketing. She generously shares her experiences–successes and fails alike–as well as the secret recipe you need to spread contentment among your audiences.

Join us as we discuss:

Permissionless co-marketing, FitBit ideas generator & other content stories
How to generate and validate content ideas effectively
How to relate content to business value without killing creativity
Newsletter: Original content piece or just a distribution channel?
Twitter, Linkedin, TikTok? How to choose your distribution network

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