B2B sales and marketing in all its vagueness, long sales cycles, and shiny vanity matrics can be frustrating. It’s not unusual for B2B companies to get stuck between the old strategies and their need to modernize and, consequently, make an even bigger mess.

Why can’t things be simple like in B2C marketing?

Or can they?

Gaetano DiNardi, currently a VP of Growth at Aura, a B2C digital security solution, thinks they can. As a pro who made a name for himself in B2B marketing before jumping ship and swimming towards the less frustrating horizons of B2C, he knows what he is talking about, too!

In this week’s episode of Ungated Marketing, Fernando Amaral interviews Gaetano about his experiences in both B2B and B2C, the reasons behind the switch, and his beliefs that B2B needs to take a good hard look at itself if it wants to survive in the modern world and take an example from B2C.

Join us as we discuss:

• Critical differences in B2B and B2C marketing and sales
• The withering lifeline of traditional outbound marketing
• Overoptimization and dying power of SEO
• Forums and reviews as the hot new content opportunities
• What B2B learn from B2C marketing

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