In this episode, I sit down with Drew Marconi, co-founder and CEO of IntelliGems, a platform helping e-commerce merchants refine everything from pricing to shipping thresholds using powerful split-testing tools. We dive into:
• How IntelliGems pivoted from gaming analytics to e-commerce
• Why dynamic pricing isn’t the same as surge pricing
• How to decide if your brand is ready for A/B testing
• Common pitfalls in pricing strategy
• Tips on scaling startup culture and building a team
If you’re curious about turning data into real-world results—or you simply want to learn how e-commerce brands are optimizing every corner of their funnels—this episode is a must-watch!
Timestamps (click to jump):
0:00 – Introduction & Episode Overview
1:06 – Happy New Year & Channel Mission
2:15 – Drew’s Background & Why IntelliGems Pivoted to E-Commerce
5:05 – Early Challenges: Validating Ideas & Finding Product-Market Fit
8:07 – Stages of IntelliGems’ Growth (from Beta to Funding)
10:15 – Interviewing Customers: Turning Conversations into Roadmaps
14:12 – Expanding the MVP & Adding Key Features
16:46 – Securing Funding & Scaling the Team
18:20 – Scaling Culture & Core Values at a Growing Startup
23:01 – Common Misconceptions About Split Testing
26:41 – Knowing When You’re Ready to Test: Traffic & Order Volume
28:47 – Pricing Pitfalls: Why a Clear Strategy Matters
31:32 – Practical Example: A Skincare Brand’s Testing Roadmap
35:00 – Dynamic Pricing vs. Surge Pricing: What It Really Means
39:04 – Free Shipping vs. Shipping Thresholds: Myths & Realities
42:28 – Tech Stack Deep Dive: Data Ingestion & Real-Time Dashboards
47:17 – AI & Automation at IntelliGems
50:12 – #1 Action for Business Owners: Define Your Goals First
51:05 – Founder Advice: “Charge More Earlier” & Enjoy the Journey
51:36 – Wrap-Up & Where to Find IntelliGems
