Imagine it: the texture of organic corn, the richness of grass-fed tallow, and a touch of sea salt. What do you get when you bring these simple, high-quality ingredients together? MASA Chips.

Did you know that most chips today contain over 20 ingredients? Seth Goldstein set out to create a better alternative. Today, I have the pleasure of introducing my conversation with him, the visionary behind Ancient Crunch Inc. and MASA Chips.

Seth, with his extensive background in venture capital and mergers & acquisitions, brings a deep understanding of the business side, focusing on efficiency, first principles thinking, and keeping things simple. They rely on well-built spreadsheets rather than fancy systems and think twice before spending money. While they have the opportunity to raise capital, they prefer to stay lean, maintain control, and invest strategically into their business.

And while the tech world might be buzzing about the latest Nvidia Blackwell chip (B200) following the industry darling Hopper (H100), Seth and his team are more focused on a different kind of chip—one that pairs perfectly with salsa and nachos.

Seth also shares insights about his co-founder, Steven, whose affinity for food stems from a lifetime of dietary sensitivities. In college, Steven became the guy who made sourdough, kombucha, and sprouted broccoli, always ahead of food trends. By 2021, he had built a substantial following on TikTok, Instagram, and Twitter, becoming a micro-influencer focused on seed oils.

Join me for this insightful conversation where Seth discusses their journey from a casual New Year's Day conversation to building a $10 million online chip business in just two years. He shares their growth strategy, the importance of staying lean, and their mission to revolutionize the snack industry.

I'm a proud customer of MASA Chips, and I invite you to tune in and be inspired!

#Podcast #StartupGrowth #HealthySnacks #MASAChips #AncientCrunch #CustomerAcquisition #ProductMarketFit #Innovation #Entre