In today's episode of Unfiltered, we dive into our 2025 predictions for the online business world and beyond. We're dishing on some things we expect to see more of, like: client experience, the evolution of digital courses, and the rise of hyper-specific and personalized business strategies. Plus some things we're ready to say goodbye to, like: hustle culture, arbitrary measures of success, and businesses who don't actually follow through on their brand values.

Highlights:

(00:00:00 - 00:04:06) Introduction

(00:04:07 - 00:12:15) How client & customer experience is going to continue to set businesses apart

(00:12:16 - 00:18:30) A shift toward more sustainability and less hustle

(00:18:31 - 00:26:10) Our predictions for the digital course and education space

(00:26:11 - 00:35:50) How consumers are holding brands to higher standards (and what that means for brands)

(00:35:51 - 00:44:00) Our thoughts on influencer culture and the role that it will play in 2025

We’d love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!