Have you ever found yourself trying to fit into a marketing mold that just doesn’t feel like you?

Like stretching beyond your strengths and stepping outside your zone of genius?

Lisa Mallis knows that experience deeply.

In this episode, Lisa shares how early on in her business she jumped into a marketing summit that wasn’t a great fit, pushing her far outside her comfort zone. Despite the overwhelm and sacrifices she made, the experience was a catalyst to uncover her ideal client, clarify her marketing strategy, and commit to showing up authentically as herself.

Hosted by Kristi Mitchell, they discuss why business owners must learn to trust their instincts, embrace the messy evolution of defining their audience, and stand firm in their unique strengths rather than trying to please everyone.

This episode is packed with valuable lessons on:

• Recognizing the difference between stretching to grow and forcing yourself into an ill-fitting mold
• How early marketing mistakes can be powerful lessons in disguise
• The importance of trusting your gut, especially when you’re new in business
• The evolving process of niching down and defining your ideal client
• Finding your natural marketing style, whether through video, writing, or other authentic channels
• Giving yourself grace through trial, error, and the ongoing journey of business growth
• Strategies for balancing ambition with a fulfilling personal life
• Why staying true to your zone of genius is key to long-term success

If you’re feeling overwhelmed, unsure of your audience, or caught between hustling and being authentic, this conversation will inspire you to stop shoulding on yourself and lean into your unique path.

Connect with Lisa Mallis:

• Website: impactivestrategies.com

Enjoyed this episode? Subscribe, share, and leave a review to help others unfudge their marketing. See you next time on UNF*DGE Your Marketing with Kristi Mitchell.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com